ABOUT ALFRED SUNG

For more than 35 years, Alfred Sung has created clean, classic, elegant, timeless fashions.

These aesthetics have become rooted throughout the brand’s DNA and are the key ingredients of every product carrying his name.

Every watch in the Alfred Sung Watch collection is exquisitely styled, creating a beautiful, clean contemporary look that can be worn anytime, anyplace.

PROJECT OVERVIEW

collaboration with Alfred Sung Watches aimed to showcase the brand's timeless elegance through a blend of lifestyle and e-commerce photography, alongside comprehensive catalog design.

Capturing the essence of clean, classic designs, our goal was to resonate with Alfred Sung's legacy while infusing a modern aesthetic.

WORK PROCESS

CONCEPTUALIZATION & PLANNING

In collaboration with Astrid's creative visionaries, I translated their brand philosophy into a visual narrative. Meticulous planning involved selecting models, garments, and conceptualizing shots that captured the essence of the SS24 collection.

PHOTOSHOOT DIRECTION

During the photoshoots, I paid attention to every detail, focusing on the appearance of the models and the lighting. Our goal was to ensure that the pictures conveyed the message that our watches are versatile and suitable for any occasion, while still maintaining a stylish appearance.

CATALOG CREATION

The catalog beautifully showcased the breadth and depth of Alfred Sung's watch collection. Each page seamlessly blended imagery and text to craft a cohesive narrative, inviting customers to delve into the world of Alfred Sung Watches. The watches were organized by category cleanly and concisely, complete with style numbers, prices, and detailed information, facilitating easy navigation. Additionally, the lifestyle images complemented the visual aesthetic, enhancing the appeal of the catalog.

SOCIAL MEDIA CONTENT

Our social media strategy is designed to captivate audiences with visually compelling imagery while fostering community and connection. We craft engaging content for various social media platforms, ranging from Instagram-worthy flat lays to captivating lifestyle shots. Our goal is to captivate our audience with sneak peeks, behind-the-scenes glimpses, and highlights from our 2024 collection.