PROJECT OVERVIEW

Astrid Clothes, a beacon of creativity in the fashion industry, has entrusted me with the exciting task of bringing their Summer Spring 2024 collection to life. Charged with orchestrating a photo shoot, creating a captivating catalog, and crafting compelling social media content, I endeavored to embody the brand's ethos of divine strength and beauty.

WORK PROCESS

CONCEPTUALIZATION & PLANNING

In collaboration with Astrid's creative visionaries, I translated their brand philosophy into a visual narrative. Meticulous planning involved selecting models, garments, and conceptualizing shots that captured the essence of the SS24 collection.

PHOTOSHOOT DIRECTION

With a keen eye for detail, I directed a studio photoshoot, seamlessly blending model shots with ghost shots of garments on mannequins. This ensured a dynamic visual representation for both the print catalog and the e-commerce website.

CATALOG CREATION

Curating a visually stunning catalog, I showcased the garments on both models and mannequins. Each page includes images, prices, fabric details, and available colors, providing a comprehensive overview of the collection.

SOCIAL MEDIA CONTENT

Crafting engaging content for Astrid's social media platforms, I aimed to captivate the audience with sneak peeks, behind-the-scenes glimpses, and highlights from the Summer Spring 2024 collection.