M MADE IN ITALY
FALL / WINTER 2024 Collection
PROJECT OVERVIEW
The project aimed to create captivating visual content for M Made in Italy, a Montreal-based fashion brand established in 2008. It involved two photoshoots – one focusing on e-commerce and the other on lifestyle imagery, along with video production for social media and e-commerce use. The goal was to showcase the brand's Italian-inspired aesthetic, emphasizing versatility and fashionability.
WORK PROCESS
CONCEPTUALIZATION & PLANNING
Extensive research and brainstorming sessions were conducted to define the visual direction aligned with the brand's identity. A detailed project plan was developed, considering current fashion trends, target demographics, and brand values.
PHOTOSHOOT DIRECTION
The photoshoot process included an e-commerce Ghost shot, capturing product images without models, which spanned three days to cover all items in various colors. Additionally, one day was dedicated to a lifestyle shoot with one model, while another full day involved e-commerce photography with two models. Each session was meticulously planned to ensure the brand's aesthetic was conveyed effectively and resonated with the target audience.
CATALOG CREATION
Drawing from the curated images of our photoshoots, we meticulously crafted an 86-page catalog, thoughtfully tailored for international audiences with options in three currencies. design focused on simplicity and elegance, ensuring easy navigation for viewers. Each product was presented with clear style numbers, available colors, fabric information, and detailed descriptions, all meticulously arranged to engage the audience and accentuate the brand's Italian-inspired aesthetic and dedication to superior craftsmanship. The result is a visually pleasing and user-friendly catalog.
SOCIAL MEDIA CONTENT
Content was created for various social media platforms, including teaser images, behind-the-scenes footage, and snippets from the video production. The content was tailored to engage the audience and drive traffic to the website.
